Single Rating: 8.5/10
How does an artist come back from a non-successful debut single? That’s a tough question to answer, because normally, an artist’s career’s fate normally depends on the success rate or at the very least the successful response of the debut single, Yelawolf didn’t have any of those with his debut single “Hard White (Up In The Club)” which was really just a hard to enjoy club track wannabe. But with a new single called “Let’s Roll”, can Yelawolf build something off his flop? Especially given the high expectations he had since being sighed to Shady.
Yelawolf tried a different approach this time for Radioactive’s second single. Instead of having a mainstream inspired track, he decided to put in a personal track for his second single. Radioactive’s second single was a motivational track called “Let’s Roll” which featured Kid Rock, and as a result, it was a great track track, it was an excellent comeback, and really the song that Yelawolf should have debuted his career with in the first place.
Let’s Role had a very motivational and self-reflective theme and concept. It was about Yelawolf rising up to the point where he is now, and really just doing it all by himself. He went into various details about where he lived, how he decided to get up and rap, how he felt about his raps, and how he felt about his new found fame, putting all of those factors together would normally make a song like this a story about rising up to success, the only difference between Let’s Roll and other motivational tracks was simple, Let’s Roll was written in a more self-reflective style than the usual ‘once apon a time style’, which is something that is used a lot on motivational tracks, and honestly, that was really something that really gave the concept some strength, and was something that made the concept stronger than what it normally is on other tracks.
Lyrically Let’s Roll was about almost as good as the concept. The track was presented in a more reflective way then a story telling way, but that wasn’t the only upside of the lyricism on this track, lyrically, this track had smarter lines than what Yelawolf normally has on his tracks, and despite having a few bad lines, Let’s Roll was written in a very strong way, it had a lot of punchlines, a lot of clever lines and so much more. Let’s Roll was a great track lyrically, and hopefully something that Yelawolf would grow on to and keep on his debut album and future albums.
Yela isn’t the best rapper when it comes to flowing and really balancing his lyrics to the rhythm and the beat, but Let’s Roll proved otherwise, the track did have some off-bar lines, but even with those lines Yela’s flow and balance worked very well with the track. He was fast and he was smooth at the same time. Flow wise this song was excellent, it was just one of the many real reasons why he was signed to Shady in the first place.
The hook on Let’s Roll was sung by Kid Rock, and like the track’s mood and feeling, the hook felt very personal and motivational, despite it having a generally lucrative rhyme scheme it flowed very well, and more importantly is sounded catchy and excellent, which basically cancels out the lucrative rhyme scheme and really made it look like something that wasn’t a big deal, which basically made the hook a generally successful and catchy hook, and maybe even a hook to remember.
Now for the rapping of the gift: the production/ Let’s Roll had a great beat produced by Eminem and the Audiables, so already it’s shown that it’s production had a lot of star power put into it, but does star power always work? Obviously not, but in this song it did, the beat is always the motive of the track’s concept, and thanks to this song’s strong beat, it was lyrically a very motivational and reflective song, and that’s what matter with the beat, not how cool it sounds or how dancy it is, but the mood that it brings, and the beat here certainly brought the right motivational type of mood for the track.
So how does an artist make a successful single after having his or her debut single a complete flop? With a track like this, let’s look at this song as a whole, first of all, Let’s Roll did have its share of flaws, but there was no denying that as a track it was really strong when it comes to so many things such as concept and production, and honestly, this is what people where wanting for from Yelawolf, not a mainstram inspired track, but a more personal track that shows why he is where he is, and this track showed that exactly, thus making it a stand-out single for this quarter if not the second half or the year.
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